Visual Storytelling: The Anatomy of a Pitch

with Alana Celii

Online registration for this program has closed. To check availability, find out about future dates, or if you would like further information, please call 505-983-1400 ext. 111. Also, get the SFW E-Newsletter for updates!

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Course Description

It’s often intimidating to navigate the multitude of storytelling mediums that populate today’s media landscape, while also remaining nimble and versatile as an artist. Finding the appropriate platform for your stories—and getting your work noticed—can be a significant hurdle for many photographers.

How, then, do you effectively pitch a photo editor? As a photographer who has also worked as a photo editor at The New York Times, The Wall Street Journal, and TIME, Alana Celii understands the experience from both perspectives. In this interactive four-hour online seminar, she offers effective, practical strategies for editing your own work and reaching out to editors.

Participants learn about the entire process of creating a visual story, from initial conception and pitching stages to editing and sequencing for publication. Alana shares insights about the various roles a photo editor plays in bringing a story to life, so you can ensure that your own visual narrative is unique, powerful, and appropriate for the platform you are targeting.

Before the program, you are given the chance to conceptualize a pitch, complete with sample images. Then, during our time together, Alana offers feedback on the ideas presented, providing detailed insights and leading student critiques and discussion.

Whether you are a seasoned professional or just starting out, you come away with the knowledge and skills to conceive and pitch a visual story for an editorial publication—all with confidence.

Additional Information

All are welcome

View Withdrawal and Transfer Policies for online programs.

For the convenience of participants, recordings of each class session are posted privately for one month after the end of each session. Santa Fe Workshops takes the recordings down after one month to protect the intellectual property of our instructors.

Documentary, Professional Development, Storytelling
© Daniel Dorsa
Alana Celii

Alana Celii is a visual editor, photo researcher, and photographer based in Los Angeles who earned a BFA in photography from Parsons School of Design in New York. Currently a photo research editor working in tech, she spent nearly a decade as a visual editor at The New York Times, producing and researching visuals for business, culture, and special sections; she also served as photo editor and researcher at The Wall Street Journal and TIME. Alana’s personal work has been exhibited in the U.S. and abroad. Most recently, she completed residencies at the Vermont Studio Center and NES, in Iceland. Her first monograph, Paradise Falling, was published in 2020.


Instagram: @acelii

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