Online

The Business of Fine-Art Photography

with Thomas Werner

April 1 – 18, 2024

Mondays and Thursdays; 12:30 – 2:30 pm (Mountain Time)
  • Tuition $595.00

Course Description

Ever wondered what the right place is for you and your work in the fine-art market? Perhaps you’ve taken it a step further and thought about the best way to present your work to exhibition spaces and curators. You might be curious about how galleries and museums select artists and what a contract should contain. Maybe you’re questioning the value of the gallery system and starting to think about alternatives … or considering whether book publishing is a real option for a photographer. And what about the role and importance of social media?

Properly marketing a body of fine-art photography can be instrumental in developing additional revenue streams to support your business. During this workshop, author, former New York gallery owner, and working professional Thomas Werner shares extensive firsthand knowledge on topics related to the business of fine-art photography, from the ins and outs of the art market to publishing and promotion, as well as crafting compelling artist statements and bios—plus much more.

You don’t need to have a project completed to take this workshop, since we discuss existing bodies of work and the kind of imagery you are making now. Wherever you are in your artistic or business process, Thomas helps you develop a pathway that defines the best choices for you and your career, putting you on track to reach your goals while keeping your vision fresh and alive.

Additional Information

WHO SHOULD ATTEND:
Advanced Amateurs, Professionals
What You Should Know:

The workshop is open to all who have an interest in the fine-art photographic marketplace. No level of photographic technical ability is required since this is not a workshop to make new images.

Special Notes:

Class will meet 12:30 – 2:30 pm (Mountain Time) on Mondays and Thursdays starting April 1 and ending April 18 (six online group sessions). Enrollment is limited to 12 participants.

Zoom Video Conferencing software (available for no charge from Zoom.com) will be used to facilitate the class sessions. Further details will be emailed to registrants.

Santa Fe Workshops always aims to produce a high-quality experience for our online attendees. That said, variables including regional and local internet provider speeds, traffic on Zoom's servers, and your own computing hardware can contribute to a less than ideal streaming event. While we do our best to minimize the impact of these variables, they are outside the control of Santa Fe Workshops.

Policies:

View Withdrawal and Transfer Policies for online programs.

For the convenience of participants, recordings of each class session are posted privately for one month after the end of each session. Santa Fe Workshops takes the recordings down after one month to protect the intellectual property of our instructors.

Categories
Fine Art, One-of-a-Kind, Professional Development
about
Thomas Werner

Thomas Werner is author of The Business of Fine Art Photography and The Fashion Image. He is a former New York gallery owner, former director of the photography program at Parsons School of Design, and an exhibiting artist whose work has been reviewed in The New Yorker. Thomas is also a contributor to Adobe Lightroom Academy, an editor-at-large for the Paris- based fashion and culture magazine/website IRK Magazine, and founder of Thomas Werner Projects Podcast. As a creative consultant, he works one-on-one with students, creatives, businesses, cultural institutions, and nonprofits, helping them refine their communication and achieve their goals in fashion and fine arts.

The Business of Fine-Art Photography
with Thomas Werner
April 1 – 18, 2024

You May Also Like

The Art of iPhone Photography: From Capture to Edit

with Pei Ketron

March 19 and 21, 2024

the WORK of art

with Lori Vrba and Tobia Makover

March 23 and 24, 2024

Exploration of Personal Style

with Oghalé Alex

March 28 – 31, 2024

Photo Editing Essentials

with Andrea Wise

April 27 and 28, 2024

Serving as Witness to Your Life: A Photographic Practice

with Ibarionex Perello

February 6 – 27, 2024

iPhone in the Landscape

with Sue Bloom

April 8 – 18, 2024

The Creative Alchemy of Fine-Art Photography

with Thibault Roland

March 11 – 28, 2024

Craft and Vision in Still-Life Photography

with Tara Sellios

April 18 – 21, 2024

Botanicals and Plant-Based Printing Processes

with Anne Eder

March 20 – April 17, 2024

NOW WHAT: Strategies for Mid-Career Photographers

with Aline Smithson

February 20 and 22, 2024

Explore the Landscape Within: A Creative Writing Workshop for Photographers and Writers

with Elizabeth Jacobson

February 26 – March 14, 2024

The Artistry of Android ICM Image-Making

with Stephanie Johnson

March 19 – April 5, 2024