Online registration for this program has closed. To check availability, find out about future dates, or if you would like further information, please call 505-983-1400 ext. 111. Also, get the SFW E-Newsletter for updates!
Have you asked yourself what it takes to raise your visibility on social media? Wondered how to create a strong feed that attracts followers and clients? Would you like to know how and why social media is an important component for your business or just to get your work seen? What social media posts and platforms have the most value and why? Do you wonder what time of day is the best to post? Would you like social media to feel less like a chore and more like part of your success?
If the answer is “yes” to any of the above questions, then Thomas Werner and his two-session workshop can help you unravel the complexities of social media as a photographer. Meta and other social platforms have done a great job confusing everyone when it comes to understanding their algorithms, classifiers, and processes—which are constantly changing to keep us further off balance.
Over two Saturday afternoons in January, Thomas helps demystify these complexities and brings clarity and simplicity to the process of building a strong media presence. He provides you with a step-by-step method for bringing your social media up to date and a variety of ways to expand your audience. Limited to fifteen participants, this workshop allows you the opportunity to get individual attention and ask questions throughout the six hours of group sessions. Thomas gives a homework assignment for the week in-between to better understand how the various platforms can work for you. By the end of the workshop, you have concrete steps on how to move forward to improve your social media presence.
View Withdrawal and Transfer Policies for online programs.
For the convenience of participants, recordings of each class session are posted privately for one month after the end of each session. Santa Fe Workshops takes the recordings down after one month to protect the intellectual property of our instructors.
Thomas Werner is author of The Business of Fine Art Photography and The Fashion Image. He is a former New York gallery owner, former director of the photography program at Parsons School of Design, and an exhibiting artist whose work has been reviewed in The New Yorker. Thomas is also a contributor to Adobe Lightroom Academy, an editor-at-large for the Paris- based fashion and culture magazine/website IRK Magazine, and founder of Thomas Werner Projects Podcast. As a creative consultant, he works one-on-one with students, creatives, businesses, cultural institutions, and nonprofits, helping them refine their communication and achieve their goals in fashion and fine arts.
Website: Thomaswernerprojects.com
Instagram: @Thomaswernerprojects