Online registration for this program has closed. To check availability, find out about future dates, or if you would like further information, please call 505-983-1400 ext. 111. Also, get the SFW E-Newsletter for updates!



Have you asked yourself what it takes to raise your visibility on social media? Wondered how to create a strong feed that attracts followers and clients? Would you like to know how and why social media is an important component for your business or just to get your work seen? What social media posts and platforms have the most value and why? Do you wonder what time of day is the best to post? Would you like social media to feel less like a chore and more like part of your success?
If the answer is “yes” to any of the above questions, then Thomas Werner and his three-session workshop can help you unravel the complexities of social media as a photographer. Meta and other social platforms have done a great job confusing everyone when it comes to understanding their algorithms, classifiers, and processes—which are constantly changing to keep us further off balance.
Over three Saturday afternoons in October, Thomas helps demystify these complexities and brings clarity and simplicity to the process of building a strong media presence. He provides you with a step-by-step method for bringing your social media up to date and a variety of ways to expand your audience. Limited to fifteen participants, this workshop allows you the opportunity to get individual attention and ask questions throughout the nine hours of group sessions. Thomas gives a homework assignment for the week in-between to better understand how the various platforms can work for you. By the end of the workshop, you have concrete steps on how to move forward to improve your social media presence.
View Cancellation and Transfer Policies for online programs.
Recording class sessions using personal devices or third-party tools is not permitted. Session recordings are provided by Santa Fe Workshops and are available to enrolled students for two months after the class. This policy helps protect the intellectual property and privacy of both instructors and students.
Thomas Werner is the author of the books The Business of Fine Art Photography, Routledge, New York; The Fashion Image for Bloomsbury Publishing, London; and Twenty One Summers, co-authored with former Microsoft Search and AI team leader Derrick Connell. He is also an Editor at Large for IRKmagazine, a Paris-based print publication and website, Board Member for the Santa Fe CENTER for Photographic Art, Founder of Chasing Beauty Publishing, and past Photography Program Director at Parsons School of Design in New York. He is the former owner of Thomas Werner Gallery in Manhattan’s Chelsea Art District and has worked with the United Nations Education First Summer School and the United Nations Alliance of Civilizations/UNESCO, among others.
Website: Thomaswernerprojects.com
Instagram: @Thomaswernerprojects