How to Pitch Projects and Secure Clients: Editorial & Commercial Photography

In this comprehensive webinar, acclaimed National Geographic photographer Sofia Jaramillo guides you through the essentials of pitching and producing commercial photography projects. Over the course of two sessions, Sofia offers an in-depth exploration of the pitching process, covering project conception, client outreach, selling your story, execution, and final deliverables. With a focus on client relationships and management, this course is designed for photographers eager to expand their business and adopt industry best practices, equipping participants with the tools needed to secure exciting new opportunities in the commercial and editorial worlds.

In our first session, we focus on brainstorming and pitching ideas to publications and brands. We discuss finding and owning your unique vision, choosing a project, and visualizing your story. Sofia outlines the key elements of a strong pitch, drawing from real-world examples of her successful collaborations with publications like National Geographic and The New York Times.

In our second session, we focus on pricing, selling your project, and solid execution to ensure client satisfaction and retention. We discuss different pricing techniques, how to estimate costs and day rates, finding clients that align with your story, and best industry practices for presenting deliverables. Sofia also provides insights on managing client relationships and protecting your work and time, drawing from her experiences with top-tier brands like The North Face and Patagonia.

This program equips participants with the essential skills to pitch projects confidently, price their work appropriately, and understand industry-standard approaches to communication and client relationship management. Join us for this special program to enhance your business communication and take your photography career to the next level.