Business Practices for Fine-Art Photographers

The act of photographers helping each other builds community and results in a better, more robust art world. From this foundational premise, R.J. Kern is offering his help to other photographers as they navigate the business of fine-art photography. In this online workshop, R. J. imparts the essential career tips that allow emerging fine-art photographers to grow creatively while also growing their business.

R. J. offers guidance on everything from landing gallery representation to structuring limited editions and pricing work—not to mention staying happy throughout it all. He speaks in depth about the pillars of business that strengthen an art career, like branding and marketing (including developing an online presence), putting together a portfolio, knowing how to use certificates of authenticity, exploring potential exhibition venues, and much more.

Because cultivating the right audience for your artwork can make or break your business, we also examine subjects such as how to find a publisher and acquire financing for your book project—that is, of course, assuming you wish to publish one at all.

Whether you are wondering how to nurture a gallery relationship (that includes knowing when it’s time to quit) or why it’s important to differentiate between a completed project and one that is ongoing (some last for years), R. J. shares an invaluable perspective honed over decades, one you won’t find taught in MFA programs.