Perspectives

How to Pitch Projects and Secure Clients: Editorial & Commercial Photography

with Sofía Jaramillo

Online registration for this program has closed. To check availability, find out about future dates, or if you would like further information, please call 505-983-1400 ext. 111. Also, get the SFW E-Newsletter for updates!

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Course Description

In this comprehensive webinar, acclaimed National Geographic photographer Sofia Jaramillo guides you through the essentials of pitching and producing commercial photography projects. Over the course of two sessions, Sofia offers an in-depth exploration of the pitching process, covering project conception, client outreach, selling your story, execution, and final deliverables. With a focus on client relationships and management, this course is designed for photographers eager to expand their business and adopt industry best practices, equipping participants with the tools needed to secure exciting new opportunities in the commercial and editorial worlds.

In our first session, we focus on brainstorming and pitching ideas to publications and brands. We discuss finding and owning your unique vision, choosing a project, and visualizing your story. Sofia outlines the key elements of a strong pitch, drawing from real-world examples of her successful collaborations with publications like National Geographic and The New York Times.

In our second session, we focus on pricing, selling your project, and solid execution to ensure client satisfaction and retention. We discuss different pricing techniques, how to estimate costs and day rates, finding clients that align with your story, and best industry practices for presenting deliverables. Sofia also provides insights on managing client relationships and protecting your work and time, drawing from her experiences with top-tier brands like The North Face and Patagonia.

This program equips participants with the essential skills to pitch projects confidently, price their work appropriately, and understand industry-standard approaches to communication and client relationship management. Join us for this special program to enhance your business communication and take your photography career to the next level.

Additional Information

WHO SHOULD ATTEND:
Advanced Amateurs, Professionals
Policies:

View Withdrawal and Transfer Policies for online programs.

For the convenience of participants, recordings of each class session are posted privately for one month after the end of each session. Santa Fe Workshops takes the recordings down after one month to protect the intellectual property of our instructors.

Categories
Personal Project, Professional Development, Studio & Commercial
about
Sofía Jaramillo

Sofía Jaramillo is a Colombian-American commercial photographer based between Sun Valley, Idaho, and Jackson, Wyoming. Her work focuses on the intersection of outdoor athleticism and the environment. Her mission is to tell the stories she wished she’d seen as a kid.  Sofia got her start in photography working for media outlets like The New York Times, The Guardian, and the Associated Press. Additionally, Sofia is a film director, and her recent film, Wading For Change, was accepted into various film festivals in 2023, such as Mountain Film, BANFF, and the Sun Valley Film Festival. Sofia is a National Geographic Explorer, and her work has been published in National Geographic magazine. 

How to Pitch Projects and Secure Clients: Editorial & Commercial Photography

March 4 and 6, 2025

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