Food photography is an evolving sector of the picture-making world, and this informative, hands-on workshop lays out the best practices for achieving successful images, highlighting the tricks and tips that make food look its mouthwatering best.
Powell Jordano begins by discussing creative and technical workflow, addressing how to formulate ideas and use software, including Capture One and Adobe Lightroom, to strengthen and organize your vision.
Through demos, you discover how to shape available window light, emulate natural light with flash, and approach conceptual lighting. After each demo, participants create photographs employing the techniques they learned, and our final session includes a group showcase and critique.
To expand our understanding of the business, we are joined by a food stylist who shares aesthetic and collaborative tips. In addition, Powell’s producer, Sasha, provides insight on client logistics, from organization to pricing and accounting. Because a strong website and social presence are key for finding new clients, we also discuss the dos and don’ts of creating an online identity.
Whether you want to improve your photography or increase client traffic to your growing business, Powell shares his expertise for producing evocative images that push the creative envelope and make viewers crave what they see on the plate.
Working knowledge of digital workflow and manual mode on your digital SLR or mirrorless camera. Participants must be able to download and select images using image editing software for class sessions.
Class will meet 11:00 am – 1:00 pm (Mountain Time) on Saturdays starting November 11 and ending December 16 (six online group sessions). Enrollment is limited to 12 participants.
Zoom Video Conferencing software (available for no charge from Zoom.com) will be used to facilitate the class sessions. Further details will be emailed to registrants.
Santa Fe Workshops always aims to produce a high-quality experience for our online attendees. That said, variables including regional and local internet provider speeds, traffic on Zoom's servers, and your own computing hardware can contribute to a less than ideal streaming event. While we do our best to minimize the impact of these variables, they are outside the control of Santa Fe Workshops.
For the convenience of participants, recordings of each class session are posted privately for one month after the end of each session. Santa Fe Workshops takes the recordings down after one month to protect the intellectual property of our instructors.
Powell Jordano is a tabletop photographer specializing in food, beverage, and product imagery. Whether he’s working with local restaurants, magazines, or global brands, he captures dynamic and inviting yet natural-feeling light within a controlled environment. He earned a BFA in commercial photography from Columbia College in Chicago, began his photographic journey documenting land-use focused on former missile sites around Illinois, and eventually settled into a commercial career with his wife and studio manager. When not photographing something tasty, Powell can be found wandering off the beaten path to explore new places and sample their cuisine.