Light on the Plate: Contemporary Food Photography

Food photography is an evolving sector of the picture-making world, and this informative, hands-on workshop lays out the best practices for achieving successful images, highlighting the tricks and tips that make food look its mouthwatering best.

Powell Jordano begins by discussing creative and technical workflow, addressing how to formulate ideas and use software, including Capture One and Adobe Lightroom, to strengthen and organize your vision.

Through demos, you discover how to shape available window light, emulate natural light with flash, and approach conceptual lighting. After each demo, participants create photographs employing the techniques they learned, and our final session includes a group showcase and critique.

To expand our understanding of the business, we are joined by a food stylist who shares aesthetic and collaborative tips. In addition, Powell’s producer, Sasha, provides insight on client logistics, from organization to pricing and accounting. Because a strong website and social presence are key for finding new clients, we also discuss the dos and don’ts of creating an online identity.

Whether you want to improve your photography or increase client traffic to your growing business, Powell shares his expertise for producing evocative images that push the creative envelope and make viewers crave what they see on the plate.