Perspectives

Mastering Instagram: An Insider’s Guide

with Pei Ketron

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Course Description

Instagram is the perfect platform for sharing your photographs, art, writing, or simply the memorable moments in your life. But how do you master—and keep up with—all of the different functions of the app?

Photographer and Instagram influencer Pei Ketron has been using this social media platform since it first launched and can help you distinguish between the features that are indispensable and the ones that are merely nice to know. Pei begins by walking you through the most effective ways to use Instagram: setting up a profile, uploading a photo, and writing a bio, not to mention fine-tuning privacy and security settings. You become familiar with the app’s myriad features and discover how to add to your Instagram “story.”

By browsing content, you learn how to navigate the hashtag and commenting features, such as liking, responding, and mentioning others. We also delve into the different types of Instagram content, determining which accounts to follow and how to mute or block other users. You learn how to turn on post notifications from specific creators; re-share, save, and archive posts; and create highlights, among many other skills.

Though it can sometimes seem intimidating, Instagram really is for everyone. Whether you have been using it for years or are just getting started, join Pei and gain the knowledge to master Instagram and transform yourself from a “lurker” to an active and confident content creator.

Additional Information

WHO SHOULD ATTEND:

Open to anyone interested in this special program.

Policies:

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Categories
Applications, Professional Development
about
Pei Ketron

Pei Ketron is a photographer, educator, speaker, and traveler based in San Francisco. She holds a BA in Psychology from Pomona College and an MA in both Special Education and Assistive Technology from Simmons College. In addition, she holds a credential in Educational Leadership and a certificate in Digital Marketing.

After a decade teaching special education in the public-school system, Pei now teaches photography classes privately and at Santa Fe Workshops. She also serves as a photographic mentor for travel experiences with companies such as Passion Passport and has spoken at events such as Adobe MAX, SXSW, Alt Summit, and Start Conference.

In addition to her experience with DSLR and medium-format film photography, Pei is also an accomplished mobile photographer. She has amassed a following of nearly a million users on Instagram and was selected to be a part of Apple’s Shot on iPhone 6 campaign. She recently joined the Lightroom team at Adobe, with a focus on building a global photography community.

Website: pketron.com

Instagram: @pketron

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