For those who didn’t grow up with smartphones in their hands, getting started on Instagram can be a daunting task — and that’s the easy part! Once you start using Instagram, it becomes clear that sharing stunning images alone doesn’t result in instant growth. In such a saturated market, how do you stand out?
Join social media influencer Pei Ketron for a 2-hour, lecture format workshop on Instagram strategies that enable you to maximize your reach and influence as an imagemaker. Geared for those relatively new to the intricacies of Instagram, Pei helps you understand its full feature set, discusses best practices for how to keep social media social, and reveals strategies for discoverability and growth on this all-important platform. Her 90-minute lecture will be followed by 30 minutes for questions and answers.
These days photographers connect with the world through the effective use of social media platforms — Instagram being the most important one. Once and for all, discover how best use it by listening, watching, and learning from Pei.
Open to anyone interested in this special program.
Pei Ketron is a photographer, educator, speaker, and traveler based in San Francisco. She holds a BA in Psychology from Pomona College and an MA in both Special Education and Assistive Technology from Simmons College. In addition, she holds a credential in Educational Leadership and a certificate in Digital Marketing.
After a decade teaching special education in the public-school system, Pei now teaches photography classes privately and at Santa Fe Workshops. She also serves as a photographic mentor for travel experiences with companies such as Passion Passport and has spoken at events such as Adobe MAX, SXSW, Alt Summit, and Start Conference.
In addition to her experience with DSLR and medium-format film photography, Pei is also an accomplished mobile photographer. She has amassed a following of nearly a million users on Instagram and was selected to be a part of Apple’s Shot on iPhone 6 campaign. She recently joined the Lightroom team at Adobe, with a focus on building a global photography community.