Perspectives

The Editorial Portrait: Production Process from Start to Finish

with Celeste Sloman

Online registration for this program has closed. To check availability, find out about future dates, or if you would like further information, please call 505-983-1400 ext. 111. Also, get the SFW E-Newsletter for updates!

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Course Description

It’s rare to get a behind-the-scenes view at the world of editorial and commercial portrait photography. On Saturday, October 22, contemporary portraitist Celeste Sloman takes you on a deep dive into her world. She demystifies the ever-changing professional world she lives in every day, lending insights on all aspects of her career, offering practical takeaways, and importantly a greater understanding of the realities of working in the industry.

Celeste offers her perspectives on the importance of pitching, preproduction, working with an agent, getting a team together, choosing lighting, the actual execution of the shoot, and post-production. She answers your questions, and discusses topics to include but not limited to:

Getting the Job: Breaking into the photo industry; getting your work in front of prospective clients; building your website, portfolio, and social media presence; client relationships; choosing an agent, and knowing the right time to do so.

Prepping the Job: Estimating editorial jobs; contracts, pre-production and working with a producer; organizing the shoot, hiring assistants, renting a studio, creative meetings with clients; renting vs. owning equipment; building shot-lists and lighting diagrams; and location scouting.

Shooting and finishing the job: Creatively shooting stills and video to fulfill the client’s assignment and beyond; custom printing and retouching; editing, delivery of images; and billing practices.

More Things You Need to Know: The importance of personal work; editorial work that leads to commercial assignments; creating a healthy work/life balance; and keeping the passion and creative spark alive in your photography.

Join our SFW community for this engaging, thought-provoking, informative, and fun program with Celeste. In doing so, get ready to leap forward in your photo career or simply learn more about how to create compelling portraits at a high professional level. Even if you can’t make this live program, a recording of it will be available for two weeks for all those registered.

Additional Information

WHO SHOULD ATTEND:

Open to anyone interested in this special program.

Policies:

View Withdrawal and Transfer Policies for online programs.

Categories
Portraiture, Professional Development, Studio & Commercial
© Marian Sell
about
Celeste Sloman

Celeste Sloman is an American photographer and director born and raised in New York City. After completing a degree in Art History at the University of St Andrews in Scotland, Celeste returned to New York to pursue photography. Celeste’s work has been published nationally and internationally in publications including National Geographic, The New York Times, Time Magazine, New York Magazine, Elle Magazine, and more. Celeste’s corporate clients include Universal Pictures, HBO, MasterClass, Foot Locker, L’Oreal, A&E Networks, Marriott International, Swatch, and more.

Instagram: @celestesloman

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