SFW Online

Content vs. Concept: An Introduction to Conceptual Art Making

with Zach Taylor

April 20 – May 11, 2022

Wednesdays; 9:30 – 11:30 am (Mountain Time)

  • Tuition $450.00

Course Description

In today's art world, it's not enough merely to produce strong imagery; you also need to provide viewers with insight into the concept behind it. But crafting a consistent portfolio that demonstrates your artistic abilities while also illuminating your work's meaning is not as simple as it may seem.

In this workshop, Zach Taylor helps you conceptualize your artwork and create a more competitive portfolio. Each session begins with a lecture where he presents examples of conceptual pieces that embody different interpretations of the term. He then examines the ways that artists throughout history have used a conceptual framework to strengthen their own projects.

As we look at each participant's creative output, we discuss ideas and possible directions for its evolution. Zach offers direct feedback and concrete suggestions for honing your focus and editing your portfolio. Each session ends with homework assignments and new points of reference that help you expand your thinking into a more conceptual space.

We never lose sight of the fact that the idea behind our work (the concept) is more important than the end product (the context). By understanding the relationship between these two elements and successfully applying them to your images, you can transform a good portfolio into an outstanding one.

Additional Information

WHO SHOULD ATTEND:
Amateurs, Advanced Amateurs
What You Should Know:

Participants must be able to download and select images using image editing software for class sessions. All camera formats are welcome.

Special Notes:

Class will meet 9:30-11:30 am (Mountain Time) on Wednesdays starting April 20 and ending May 11 (four online group sessions). Enrollment is limited to 12 participants.

Zoom Video Conferencing software (available for no charge from Zoom.com) will be used to facilitate the class sessions. Further details will be emailed to registrants.

Santa Fe Workshops always aims to produce a high-quality experience for our online attendees. That said, variables including regional and local internet provider speeds, traffic on Zoom's servers, and your own computing hardware can contribute to a less than ideal streaming event. While we do our best to minimize the impact of these variables, they are outside the control of Santa Fe Workshops.

Policies:

View Withdrawal and Transfer Policies for online programs.

For the convenience of participants, recordings of each class session are posted privately for two weeks after the end of each session. Santa Fe Workshops takes the recordings down after two weeks to protect the intellectual property of our instructors.

Categories
Creative Vision, History of Photography, One-of-a-Kind, Professional Development
about
Zach Taylor

Zach Taylor received his B.A. in studio art and creative writing from DePauw University in 2018. Previously employed as the SFW Digital Lab and Online Learning Manager, he is now perusing his Masters in Fine Art Photography. Currently working as a freelance artist and educator, he specializes in Adobe Software, portfolio critique, and basics of digital photography.

For years he has constructed fantasy worlds that discuss power, violence, and wealth as ingrained human instincts. Mainly exploring the topic of advertising and identity, his work is humorous yet powerful in its willingness to discuss the taboo of human nature. During his time in New Mexico, he has exhibited work in galleries including Ellsworth Gallery, Gold Leaf Gallery, and Racecar Factory.

Instagram: @zachtaylor.art

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