Field Guide for Emerging Documentary and Fine-Art Photographers

As photographers we are required to wear many hats—creative storyteller, artist, writer, publicist, producer, negotiator—and our work requires a great deal of commitment, time, and financial investment. When we’re focused on production and making images, it can be challenging to map the trajectory for pushing our projects forward, whether toward publication or some other means of sharing our work.

Amber Terranova has extensive marketing, photo directing, commissioning, and consultancy experience for multiple major brands and publications around the world. In this workshop, she offers emerging and working photographers insider recommendations for navigating projects, from creative concept and production to pitching and publishing. 

We address best practices for approaching photo editors at major publications; marketing and promoting personal projects; editing and sequencing for portfolio review submissions, grants, and awards; and writing project statements to create an effective pitch. 

At the same time, we reimagine how the packaging of your work, in conjunction with effective distribution channels, can enhance and elevate your project so it is seen by audiences outside of traditional photography outlets. Using select case studies, Amber shares methods for developing projects that extend beyond standard publishing platforms and captivate audiences through meaningful community engagement plans.

Join Amber for a one-day, online workshop and learn how to take an effective, multifaceted approach to packaging and promoting your work across a range of art and media platforms.