As photographers we are required to wear many hats—creative storyteller, artist, writer, publicist, producer, negotiator—and our work requires a great deal of commitment, time, and financial investment. When we’re focused on production and making images, it can be challenging to map the trajectory for pushing our projects forward, whether toward publication or some other means of sharing our work.
Amber Terranova has extensive marketing, photo directing, commissioning, and consultancy experience for multiple major brands and publications around the world. In this workshop, she offers emerging and working photographers insider recommendations for navigating projects, from creative concept and production to pitching and publishing.
We address best practices for approaching photo editors at major publications; marketing and promoting personal projects; editing and sequencing for portfolio review submissions, grants, and awards; and writing project statements to create an effective pitch.
At the same time, we reimagine how the packaging of your work, in conjunction with effective distribution channels, can enhance and elevate your project so it is seen by audiences outside of traditional photography outlets. Using select case studies, Amber shares methods for developing projects that extend beyond standard publishing platforms and captivate audiences through meaningful community engagement plans.
Join Amber for a one-day, online workshop and learn how to take an effective, multifaceted approach to packaging and promoting your work across a range of art and media platforms.
For the convenience of participants, recordings of each class session are posted privately for one month after the end of each session. Santa Fe Workshops takes the recordings down after one month to protect the intellectual property of our instructors.
Amber Terranova is a photo director, educator, and visual producer. She has served as education director for Magnum Photos and held faculty positions at the School of Visual Arts and the International Center of Photography. She worked as a photo editor at New York, Outside, PDN, The New Yorker, and People. In 2013 Amber was interim director at the Bilder Nordic School of Photography in Oslo, Norway. She judges multiple international photo competitions, serves as a nominator for numerous photography awards, and is an advisory council board member for CENTER.