Field Guide for Emerging Documentary and Fine-Art Photographers

with Amber Terranova

Course Description

As photographers we are required to wear many hats—creative storyteller, artist, writer, publicist, producer, negotiator—and our work requires a great deal of commitment, time, and financial investment. When we’re focused on production and making images, it can be challenging to map the trajectory for pushing our projects forward, whether toward publication or some other means of sharing our work.

Amber Terranova has extensive marketing, photo directing, commissioning, and consultancy experience for multiple major brands and publications around the world. In this workshop, she offers emerging and working photographers insider recommendations for navigating projects, from creative concept and production to pitching and publishing. 

We address best practices for approaching photo editors at major publications; marketing and promoting personal projects; editing and sequencing for portfolio review submissions, grants, and awards; and writing project statements to create an effective pitch. 

At the same time, we reimagine how the packaging of your work, in conjunction with effective distribution channels, can enhance and elevate your project so it is seen by audiences outside of traditional photography outlets. Using select case studies, Amber shares methods for developing projects that extend beyond standard publishing platforms and captivate audiences through meaningful community engagement plans.

Join Amber for a one-day, online workshop and learn how to take an effective, multifaceted approach to packaging and promoting your work across a range of art and media platforms.

Additional Information

All are welcome

View Withdrawal and Transfer Policies for online programs.

For the convenience of participants, recordings of each class session are posted privately for one month after the end of each session. Santa Fe Workshops takes the recordings down after one month to protect the intellectual property of our instructors.

Professional Development
Amber Terranova

Amber Terranova is a photo director, educator, and visual producer. She has served as education director for Magnum Photos and held faculty positions at the School of Visual Arts and the International Center of Photography. She worked as a photo editor at New York, Outside, PDN, The New Yorker, and People. In 2013 Amber was interim director at the Bilder Nordic School of Photography in Oslo, Norway. She judges multiple international photo competitions, serves as a nominator for numerous photography awards, and is an advisory council board member for CENTER.

Instagram: @amberterranova

You May Also Like

The Art of iPhone Photography: From Capture to Edit

with Pei Ketron

March 19 and 21, 2024

the WORK of art

with Lori Vrba and Tobia Makover

March 23 and 24, 2024

Exploration of Personal Style

with Oghalé Alex

March 28 – 31, 2024

Photo Editing Essentials

with Andrea Wise

April 27 and 28, 2024

Serving as Witness to Your Life: A Photographic Practice

with Ibarionex Perello

February 6 – 27, 2024

iPhone in the Landscape

with Sue Bloom

April 8 – 18, 2024

The Creative Alchemy of Fine-Art Photography

with Thibault Roland

March 11 – 28, 2024

Craft and Vision in Still-Life Photography

with Tara Sellios

April 18 – 21, 2024

Botanicals and Plant-Based Printing Processes

with Anne Eder

March 20 – April 17, 2024

NOW WHAT: Strategies for Mid-Career Photographers

with Aline Smithson

February 20 and 22, 2024

Explore the Landscape Within: A Creative Writing Workshop for Photographers and Writers

with Elizabeth Jacobson

February 26 – March 14, 2024

The Artistry of Android ICM Image-Making

with Stephanie Johnson

March 19 – April 5, 2024