Content vs. Concept: An Introduction to Conceptual Art Making

with Zach Taylor

Online registration for this program has closed. To check availability, find about about future dates, or if you would like further information, please call 505-983-1400 ext. 111. Also, get the SFW E-Newsletter for updates!

Sign-up for the Newsletter:

Course Description

In today’s art world, it’s not enough merely to produce strong imagery; you also need to provide viewers with insight into the concept behind it. But crafting a consistent portfolio that demonstrates your artistic abilities while also illuminating your work’s meaning is not as simple as it may seem.

In this workshop, Zach Taylor helps you conceptualize your artwork and create a more competitive portfolio. Each session begins with a lecture where he presents examples of conceptual pieces that embody different interpretations of the term. He then examines the ways that artists throughout history have used a conceptual framework to strengthen their own projects.

As we look at each participant’s creative output, we discuss ideas and possible directions for its evolution. Zach offers direct feedback and concrete suggestions for honing your focus and editing your portfolio. Each session ends with homework assignments and new points of reference that help you expand your thinking into a more conceptual space.

We never lose sight of the fact that the idea behind our work (the concept) is more important than the end product (the context). By understanding the relationship between these two elements and successfully applying them to your images, you can transform a good portfolio into an outstanding one.

Additional Information

Amateurs, Advanced Amateurs
What You Should Know:

Participants must be able to download and select images using image editing software for class sessions. All camera formats are welcome.


View Withdrawal and Transfer Policies for online programs.

Creative Vision, History of Photography, One-of-a-Kind, Professional Development
Zach Taylor

Zach Taylor received his B.A. in studio art and creative writing from DePauw University in 2018. Previously employed as the SFW Digital Lab and Online Learning Manager, he is now perusing his Masters in Fine Art Photography. Currently working as a freelance artist and educator, he specializes in Adobe Software, portfolio critique, and basics of digital photography.

For years he has constructed fantasy worlds that discuss power, violence, and wealth as ingrained human instincts. Mainly exploring the topic of advertising and identity, his work is humorous yet powerful in its willingness to discuss the taboo of human nature. During his time in New Mexico, he has exhibited work in galleries including Ellsworth Gallery, Gold Leaf Gallery, and Racecar Factory.


You May Also Like

Introduction to Fine-Art Digital Printmaking

with Christine Alexander

December 2 and 3, 2023

Self-Portraiture for Beginners

with Manuela Thames

January 9 – 26, 2024

Wrangle the West

with Jim Krantz

April 21 – 26, 2024

NIK and Luminar: Creative Plugins for Lightroom and Photoshop

with Shelley Vandegrift

January 16 – 26, 2024

Light on the Plate: Contemporary Food Photography

with Powell Jordano

November 11 – December 16, 2023

Maggie’s Magical Carpet Ride into the World of AI

with Maggie Taylor

November 29 and December 2, 2023

Portraiture: Learning from the Masters

with Fritz Liedtke

October 23 – November 9, 2023

White Sands to Santa Fe: Discovering the Enchantment

with Rick Allred

November 12 – 17, 2023

The Cradle of Modern Civilization: Iraq Today

with Jennifer Spelman and Derek Baron

October 3 – 13, 2024

CubaSeen Artist in Residency in Havana

with Jennifer Spelman and Andrew Child

March 18 – 27, 2024

The Art of the Photo Project

with Andrew Southam

November 28 – December 15, 2023

Going Places: The Travel Memoir

with Richard Goodman

October 24 – November 10, 2023