Based in Santa Fe/O’gha Po’oge, Brandon Soder creates portrait, editorial, and commercial work rooted in the textures and stories of the Southwest. Growing up inside his family’s art-soaked Tex-Mex restaurant, he absorbed a vibrant blend of pop culture, iconography, and Southwestern color that now fuels his approach to image making. Brandon’s photographs often carry a painterly presence—carefully lit, deliberately composed, and guided by a deep respect for the craft and his subjects. He is drawn to artisans, workers, and creative minds whose grit and imagination define their communities. Through his lens, their worlds become honest, whimsical, and reverent. He holds a BFA from the College of Santa Fe. Clients include Netflix, HGTV, New Mexico Magazine, Crafts magazine, Meow Wolf, and SITE Santa Fe.