SFW Online

Digital Workflow for Fine-Art Printmaking

with R. Mac Holbert

March 13, 15 & 17, 2023

Monday, Wednesday, and Friday; 12:30 – 3:00 pm (Mountain Time)

  • Tuition $575.00
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Course Description

Are you ready to take your fine-art digital printmaking skills to the next level? Are you tired of inferior prints that waste your time and materials? Join fine-art digital printmaking pioneer R. Mac Holbert, as he shares his 28 years of digital optimization experience to expand your knowledge and provide much-needed clarity to the printing process.

In this online workshop spanning three days in November, Mac presents an all-important workflow focusing on the importance of editing sequence, too often ignored in fine-art digital printmaking. Learning proper sequencing is crucial for the amateur as well as the advanced digital printmaker. Mac covers topics that include the digital optimization pyramid, well organized layer stacking, framing a destination, image analysis, major image editing, global adjustments, regional adjustments, creative sharpening, blurring and noise, resampling, output sharpening, soft proofing, to the final output.

On Day One, Mac reviews his workflow philosophy and then presents his foundational principles for optimizing image files using Adobe Lightroom and Photoshop. At the end of the day he requests a RAW image from each participant. On Day Two he demonstrates his workflow techniques on half of the participant’s images while taking questions. And on Day Three he uses his workflow on the other half, again answering questions from the participants. Mac will send the optimized file to each participant.

Mac uses these techniques every day to create world-class digital output that is both non-destructive and flexible. He provides participants with a non-destructive sequenced workflow philosophy that is applicable to anyone involved in fine-art digital imaging. If you want to create the highest quality output, this is an experience you will not want to miss. Enrollment is limited to 10 participants, so register early.

Additional Information

WHO SHOULD ATTEND:
Advanced Amateurs, Professionals
What You Should Know:

Working knowledge of digital workflow. Adobe Photoshop and Lightroom Classic proficiency and basic printmaking skills are required.

Special Notes:

Class will meet 12:30 - 3:00 pm (Mountain Time) on March 13, 15, and 17 (Monday, Wednesday, and Friday — three online group sessions). Enrollment is limited to 10 participants.

Zoom Video Conferencing software (available for no charge from Zoom.com) will be used to facilitate the class sessions. Further details will be emailed to registrants.

Santa Fe Workshops always aims to produce a high-quality experience for our online attendees. That said, variables including regional and local internet provider speeds, traffic on Zoom's servers, and your own computing hardware can contribute to a less than ideal streaming event. While we do our best to minimize the impact of these variables, they are outside the control of Santa Fe Workshops.

Policies:

View Withdrawal and Transfer Policies for online programs.

For the convenience of participants, recordings of each class session are posted privately for one month after the end of each session. Santa Fe Workshops takes the recordings down after one month to protect the intellectual property of our instructors.

Categories
Digital Printing, Digital Workflow
© R. Mac Holbert
about
R. Mac Holbert

R. Mac Holbert, along with musician/photographer Graham Nash, in 1989 co-founded Nash Editions, widely regarded as the world’s first digital printmaking studio focusing solely on photography.

In 2011, Mac established The Image Collective, to provide digital expertise to the cultural heritage world. In 2016, together with four other partners, Mac founded Art Authority, a company that provides extreme quality reproductions to museums.

Mac has lectured extensively on digital output, digital imaging/scanning, and fine art. He is a partner in plug-in provider PixelGenius, as well as a beta tester for Epson America, Canon, X-rite, NEC, Adobe, and other software and hardware manufacturers. Mac’s clients have included David Hockney, Steve McCurry, Douglas Kirkland, Jay Maisel, Pete Turner, Amy Toensing, Olivia Parker, Danny Lyon, Stephen Wilkes, Maggie Taylor, Stephen Shore, and Greg Gorman.

Website: poweredbylight.org

Instagram: @rmacholbert

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This workshop is currently full. Use this form to sign up for the waitlist, and SFW will reach out if a seat becomes available.

Image © R. Mac Holbert