SFW Online

Business Practices for Fine-Art Photographers

with R. J. Kern

January 10 – 26, 2023

Tuesdays and Thursdays; 10:30 am – 1:00 pm (Mountain Time)

  • Tuition $450.00

Course Description

The act of photographers helping each other builds community and results in a better, more robust art world. From this foundational premise, R.J. Kern is offering his help to other photographers as they navigate the business of fine-art photography. In this online workshop, R. J. imparts the essential career tips that allow emerging fine-art photographers to grow creatively while also growing their business.

R. J. offers guidance on everything from landing gallery representation to structuring limited editions and pricing work—not to mention staying happy throughout it all. He speaks in depth about the pillars of business that strengthen an art career, like branding and marketing (including developing an online presence), putting together a portfolio, knowing how to use certificates of authenticity, exploring potential exhibition venues, and much more.

Because cultivating the right audience for your artwork can make or break your business, we also examine subjects such as how to find a publisher and acquire financing for your book project—that is, of course, assuming you wish to publish one at all.

Whether you are wondering how to nurture a gallery relationship (that includes knowing when it’s time to quit) or why it’s important to differentiate between a completed project and one that is ongoing (some last for years), R. J. shares an invaluable perspective honed over decades, one you won’t find taught in MFA programs.

Additional Information

Advanced Amateurs, Professionals
What You Should Know:

The workshop is open to all who have an interest in the fine-art photographic marketplace. No level of photographic technical ability is required since this is not a workshop to make new images.

Special Notes:

Class will meet 10:30 am – 1:00 pm (Mountain Time) on Tuesdays and Thursdays starting January 10 and ending January 26 (six online group sessions). Enrollment is open to 30 participants.

Zoom Video Conferencing software (available for no charge from Zoom.com) will be used to facilitate the class sessions. Further details will be emailed to registrants.

Santa Fe Workshops always aims to produce a high-quality experience for our online attendees. That said, variables including regional and local internet provider speeds, traffic on Zoom's servers, and your own computing hardware can contribute to a less than ideal streaming event. While we do our best to minimize the impact of these variables, they are outside the control of Santa Fe Workshops.


View Withdrawal and Transfer Policies for online programs.

For the convenience of participants, recordings of each class session are posted privately for two weeks after the end of each session. Santa Fe Workshops takes the recordings down after two weeks to protect the intellectual property of our instructors.

Fine Art, One-of-a-Kind, Professional Development
R. J. Kern

R. J. Kern’s work has been featured in National Geographic; in group exhibitions at the Zurab Tsereteli Museum of Modern Art (Tbilisi), the National Portrait Gallery (London), and the Yixian International Photo Festival (Anhui, China); and in solo exhibitions at the Griffin Museum of Photography (Winchester, Massachusetts) and the Plains Art Museum (Fargo). Public collections include Minneapolis Institute of Art and Museum of Fine Arts, Houston. R. J. was a 2017 CENTER Choice Award winner, a finalist for the 2017 Taylor Wessing Photographic Portrait Prize, and a Critical Mass Top 50 for 2018 and 2021. He has two monographs, The Sheep and the Goats (2017) and The Unchosen Ones (2021).

Website: rjkern.com

Instagram: @kernphoto

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Join the Waitlist!

This workshop is currently full. Use this form to sign up for the waitlist, and SFW will reach out if a seat becomes available.

Image © R.J. Kern