“Mary was attentive and immediately responsive to requests. She is the best organizer of field trips I’ve had.” – Nick King, past Mary Virgina Swanson workshop participant
What makes a career in photography today? From the roles of publications, collectors, galleries, corporate art, and hospitality, to the big, wide world of licensing, the routes are many and they constantly changing. But Mary Virginia Swanson has the quintessential road map. Over the course of five days, Mary Virginia provides serious photographers with the insights and practical knowledge needed to access and navigate today’s diverse photography marketplace, to bring your work to broader audiences.
Through a series of illustrated lectures, participants explore the importance of market research and strategies that help them reach their target audiences. We examine ways to effectively convey your brand in multiple formats, including compelling web site design and content, promotional materials, social media, and self-publishing.
Mary Virginia discusses the value of investing in juried exhibitions, portfolio reviews, and other industry events, and how publications can advance your career. Participants develop an understanding of issues surrounding commercial image licensing and how to assess value for these rights.
We explore the roles that galleries, art consultants, and online sales venues play in the fine art collecting market. In addition to classroom sessions, Mary Virginia leads participants on special site visits with industry professionals, including a gallerist, a museum curator, and professionals involved with photography books.
If you have reached a place of competency and confidence in your craft and vision it’s time to take your professional exposure to the next level, under the guidance of a trusted consultant.