SFW Online

Publishing the Photographic Book

with Melanie McWhorter

January 20 – February 7, 2022

Thursdays and Mondays; 3:30-5:30 pm (Mountain Time)

  • Tuition $595.00

Online registration for this program has closed. To check availability or if you would like further information, please call 505-983-1400 ext. 111.

Course Description

What makes the photobook so alluring for artists? Photobooks are an art piece, a marketing tool, and simply a pleasure to possess—or all of these simultaneously. The ability to publish a book is easier with the diverse methods of production, and the seemingly never-ending choices for designing and creating books from editions as small as one to thousands.

Melanie McWhorter is well-aware of the many changes in the industry in the last two decades and how artists self-publish, work with publishers, find funding, and, ultimately, make a book object that, if successful, conforms to the artist's needs and the demand of the market. Some of the topics covered in this online workshop are: the nature and possibilities of the photobook and its almost unlimited design and production options; editing and sequencing a project, how to present this selection in a book format, and what that may say to an audience; where to find some online book-related resources; and some real-life models for successful production, promotion, and fundraising.

We look at examples of artist's books, self-published titles, and works by contemporary publishers and discuss which avenue may be right for you. Each student has time to present and discuss their work in a communal format with feedback and input from your peers and the instructor.

Two guest speakers who are immersed in the world of contemporary publishing from Santa Fe and around the world join our online class gatherings to share their insights and perspectives.

Spend valuable time engaged with Melanie and a group of passionate photographers gaining knowledge about photobook objects and the great potential that this format has for your work.

Additional Information

WHO SHOULD ATTEND:
Amateurs, Advanced Amateurs, Professionals
What You Should Know:

Working knowledge of digital workflow on your computer. Participants must be able to select images using image editing software for class sessions.

Special Notes:

Class will meet 3:30 - 5:30 pm (Mountain Time) on Thursdays and Mondays starting January 20 and ending February 7 (six online group sessions). Enrollment is limited to 12 participants.

Zoom Video Conferencing software (available for no charge from Zoom.com) will be used to facilitate the class sessions. Further details will be emailed to registrants.

Santa Fe Workshops always aims to produce a high-quality experience for our online attendees. That said, variables including regional and local internet provider speeds, traffic on Zoom's servers, and your own computing hardware can contribute to a less than ideal streaming event. While we do our best to minimize the impact of these variables, they are outside the control of Santa Fe Workshops.

Policies:

View Withdrawal and Transfer Policies for online programs.

For the convenience of participants, recordings of each class session are posted privately for one month after the end of each session. Santa Fe Workshops takes the recordings down after one month to protect the intellectual property of our instructors.

Categories
Book Making, Professional Development
about
Melanie McWhorter

Melanie McWhorter is a Santa-Fe based consultant and bookseller. She managed the internationally recognized photo-eye Bookstore until 2016. Melanie then started her own online bookshop and consulting practice where, among other advice, she speaks with artists about bringing their photobook projects to fruition. She has gained a reputation as a knowledgeable photography professional and has been interviewed and written about photography in numerous print and online publications including Lenscratch, PDN, and NPR’s The Picture Show.

Melanie has judged photography competitions including Review Santa Fe 100, Women Photojournalists of Washington’s Annual Exhibition; Daylight Annual Awards, and Fotografia: Fotofestival di Roma’s Book Prize. She has offered advice and reviewed portfolios at Fotografia, Italy; Lishui Photography Festival, China; Photolucida; PhotoNOLA; and Review Santa Fe. Melanie taught workshops and lectured at numerous venues including Mt. Rokko Photo Festival, Japan; PhotoNOLA; and University of North Texas.

Instagram: @mmphotoconsulting

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Image © Melanie McWhorter